why do we associate different colors with different things? for example, blue is

why do we associate different colors with different things? for example, blue is consistently associated with either feeling 'down' or 'relaxed'. black, while considered fashionable is generally considered a morose color. so, why do we feel a need to attribute certain colors to certain states of mind? if color is just a question of wavelengths, (etc) then why does society do this? - Farris, age 26

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