Red seems exciting but blue seems calming. That is not the only thing that could

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Red seems exciting but blue seems calming. That is not the only thing that could be said about those colors. But is the reason those colors have the effects that they have because of something about the color themselves or because of the culture we are in?

As with many other questions about color, you might find the discussion of emotional responses to colors in Hardin's classic book to be of interest:

Hardin, C.L. (1993), Color for Philosophers: Unweaving the Rainbow, expanded edition (Indianapolis: Hackett)

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