If the market for certain entertainment media - films, video games, television,

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If the market for certain entertainment media - films, video games, television, etc. - prefers to consume media that is sexist, racist, heteronormative, or otherwise prejudiced against certain groups, should the creators of such media nevertheless try to produce "fair" media? Why? As a consumer who wants fair depictions in media, what right do I have to demand that media be fair to minorities, if that means denying the majority what they want?